Management Track

11:00 a.m. – 11:45 a.m.

Diversifying Digital Revenue with Google Surveys
Bryan Chester, General Manager, Missourian

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Since June 2014, The Columbia Missourian has been experimenting with Google Surveys as a supplement to its digital first business model.  This session will focus on the implementation of Google Surveys at The Missourian, their impact on readership and revenue, and what steps publishers need to take to get started profiting from Google Surveys on their own sites.

1:30 p.m. – 2:15 p.m.

The First Amendment and the Next Four Years
Panelists: Dean Lucy Dalglish, Philip Merrill College of Journalism at the University of  Maryland; Eric Feder, J.D., Associate, Davis Wright Tremaine LLP; Caitlin Vogus, Stanton Foundation Litigation Fellow, Reporters Committee for Freedom of the Press
Moderated by: Jay Ward Brown, Managing Partner, Levine Sullivan Koch & Schulz, LLP

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The new administration has presented significant challenges for journalists and first amendment defenders. We are already seeing this play out in the courts and more legal and legislative battles are expected. What does this new landscape mean for our industry and is there anything we can do to prepare? Join a panel of first amendment and transparency experts for a thought-provoking, timely discussion.

2:15 p.m. – 3:00 p.m.

Thwarting the Rise of News Deserts in Virginiapennyabernathy
Penelope Muse Abernathy, Knight Chair in Journalism and Digital Media Economics, UNC School of Media and Journalism

This workshop, led by Penny Muse Abernathy, UNC Knight Chair in Digital Media Economics and Journalism, explores what editors and publishers can do to nurture strong journalism in their communities.  Abernathy, a former executive at the New York Times and Wall Street Journal, will discuss findings from her recent report, The Rise of New Media Baron and the Emerging Threat of News Deserts.

3:00 p.m. – 3:30 p.m.
Brain Date for Managers!

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‘Brain Dates’ are informal micro-workshops to give you time to connect with and learn from your peers. Guided by a facilitator, Brain Dates offer opportunities to problem-solve, resource-bank, and exchange ideas.