Management Track

10:30 a.m. – 11:30 a.m.

5 Simple Things that Make a Big Difference in Local Newsrooms
Kristen Hare, Poynter Institute

TheKristin3SM (1)re’s a lot right now that’s journalists can’t control. Who owns their newsroom? What has Facebook changed now? What did the president say about us today? But in reporting on newsrooms’ transformation around the country, Poynter media reporter Kristen Hare found a handful of small and simple changes that allow newsrooms to speed up transformation and make time to do the kind of work we all want to do.

1:15 p.m. – 2:00 p.m.

New Fronts in Old Battles: “Copyright Trolls” and “Revenge Libel Plaintiffs
Jay Ward Brown, Esq., Ballard Spahr

brownWhat you need to know about risks presented by the burgeoning nationwide litigation over unlicensed use of photographs
and other graphic material and the resurgence of defamation suits brought by public figures, including government
officials accused of wrongdoing and celebrities accused of sexual harassment. Media defense attorney and VPA
associate member Jay Ward Brown will describe the recent developments, identify best practices to avoid becoming a
defendant in these types of suits, and discuss insurance issues that these new phenomena have raised.

2:15 p.m. – 3:00 p.m.

Driving Digital Subscriptions
Rebecca Frank, News Media Alliance

Rebecca Frank

One of the brightest spots for the newspaper industry in 2017 has been the continued growth of digital subscriptions—both in terms of the numbers of people willing to pay for news content and the revenue they are bringing in for their publishers. Despite a growing interest in news that’s been dubbed the “Trump Bump,” this recent success involves more than just current events. It’s a reflection of the increasingly compelling mix of content that publishers are making available, combined with a growing willingness on the part of consumers to pay. At the same time, we are seeing newspaper publishers becoming increasingly sophisticated at marketing digital subscriptions and understanding who is visiting their sites—many of whom have never before paid for a newspaper product, in print or online.  This presentation highlights the shift in consumer preferences and strategies newspaper publishers are employing to take advantage of it.

3:00 p.m. – 3:30 p.m.
Flash Sessions for Managers!


“The Importance of Social Media in Newspapers”
John Miller, Friends 2 Follow

Learn how to drive new revenue and increase reader engagement using social media through real-world examples and practical tips.