Advertising Track

10:30 a.m. – 11:30 a.m.

Advertising – Influencing Collaboration
Andora Gandy, Repeat It Excellence

Andora“Research conducted by Vantage Point Performance and the Sales Management Association revealed that 44% of executives think their organization is inefficient managing their pipeline.” – Harvard Business Review, 2015

A sales process is necessary to offer sales professionals and leaders a structure to gain and retain customers, while also gaining consistent revenue. Knowing where customers are in the sales process helps sales professionals evaluate their actions and identify next steps for the ultimate commitment – a partnered agreement to move forward.

In this session, sales leaders will be introduced to a sales process that focuses on collaborative efforts throughout and how to manage and coach consistently.

1:15 p.m. – 2:00 p.m.

How to Sell the Value of Digital without Overselling your Client
Craig Crile, Chief Strategist, Group C

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In this session, advertising leaders and teams will learn how to simplify digital advertising for the customer.  Step one will be building a client-focused digital recommendation.  Step two measure the results of digital advertising in a way that matters to your client.  Finally step three covers how to retain customers and up-sell current campaigns.

 

2:15 p.m. – 3:00 p.m.

Bold Brands Win
Dave Saunders, President & Chief Idea Officer of Madison+Main

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In “Bold Brands Win,” audiences get a fun and informative look at how the interwebs changed everything over the last 30 years.  He takes a look at the past, present, and future of marketing and breaks down complicated subjects into easily digestible bite sized pieces.  You’ll learn about the 3 kinds of brands, the 7 P’s of marketing, the 5A marketing strategy and why Little Debbie has haunted him since the 1980’s.

Dave will also follow up his presentation with a lively Q&A where he will answer VPA members questions.

3:00 p.m. – 3:30 p.m.

Flash Session for Advertisers!

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Agency Perspective
Dave Saunders, President & Chief Idea Officer of Madison+Main

Learn how to connect your message to an audience and how to pitch to a client in this 30-minute flash session with longtime industry professional Dave Saunders.